To improve the performance of your chiropractic website, you’ll have to be continuously making adjustments in both how your site works and your traffic sources. Google Analytics is a great tool to keep track of how visitors get to your site and what they do once they get there.
Today I’m going to show you another tool that will help you understand your traffic sources better. It’s called Google URL Builder and is at http://www.google.com/support/analytics/bin/answer.py?hl=en&answer=55578.
When you’re creating an ad or traffic campaign, you would use a special URL that would specify the source, the type campaign, and the content. For example, if you are running a Facebook ad campaign in which you offered free consultations, you might put "facebook" as your source, "cpc" (cost per click) as your medium, and "freeconsultation" as your campaign name. If your site was ChiroKing.com, you might end up with an URL like http://chiroking.com/?utm_source=facebook&utm_medium=cpc&utm_campaign=freeconsultation
The URL builder takes care of all the tech work for you, so everything you need to know will be put in Google Analytics. Try this with your chiropractic website and see how much easier tracking gets.