What does NAP mean? NAP is the acronym for Name, Address, Phone Number. Google and other search engines consider NAP to be an important factor for local searches. In fact, NAP is one of the most critical elements for local chiropractors looking to rank well on local organic search results. Are you wondering what you can do about your NAP to give your search rankings a boost? To start with, make certain that your chiropractic website lists your full business name, full address, and phone number on every page. The NAP you have on your website is used to audit the internet for consistency regarding your information.
NAP Audits on Google
The simplest way to verify your NAP on Google is to search in the maps section using your practice’s phone number.
Google Maps is what Google uses when comparing your NAP to other internet listings. If multiple listings pop up, you will need to claim them all and merge them into one listing.
Make sure that the business name, address, and phone number exactly match the NAP on your website. Any inconsistencies need to be corrected immediately to improve ranking results. Please note that we are only checking your NAP on Google in this example.
Other NAP Audits/Results
There are several free tools you can use to check other search engines and local citations for proper NAP. One great resource is http://getlisted.org. This cool resource will perform a complete audit of what NAPs are in existence for your chiropractic practice. All you need to do is fill out your business name and zip code, then hit “Check My Listings.”
It will prepare a report of how local citations and search engines are showing your NAP.
Check out the list of results and pick citations to claim and update when necessary. This process will take time and continuous effort, but having a flawless NAP will set you up for success in the search engine rankings. However, you will need to continue to audit your NAP for accuracy in case erroneous listings pop up in the future.
Thorough NAP audits are just one aspect of search engine optimization. Find out what else you need to know about SEO or have us manage the process for you. Call 1-800-IMATRIX today to check the pulse of your chiropractic practice’s SEO.