As 2013 comes to a close, it’s time to create your plan of attack for the new year. More and more, chiropractors are shifting their focus online. The truth is that online traffic isn’t slowing down, it’s growing. As you can see in the chart below, online users are turning to mobile devices more often to find information online.
(Statistics from StatCounter Global Stats)
Although it’s impossible to predict what 2014 will bring, we have created a fairly simple action and content plan for your practice to make next year your most successful yet. So set down the eggnog and strategize away!
January 2014 – Focus on Mobile
As you can see from the chart, having a mobile presence online is essential. There is no way around it. Make your site mobile-friendly by using the latest responsive skins (works for all browsers, all devices) from ChiroMatrix. Check out the 15+ skins series here.
For content in the month of January, share a blog with your patients discussing any new information that is changing in 2014 (new back pain treatments, new orthotics, etc.). Let them know you are overjoyed to start the new year strong!
February 2014 – Create Consistency Online
During this month, spend your time ensuring that your business information (Name, Address, Phone Number) is consistent across the internet. This can take some time as you should make sure all information on directories, maps, and social media is the same.
February content should focus on writing a page about a particular service your practice offers. A targeted page is still a great way to rank for certain keywords.
March 2014 –Google Authorship Setup
We have mentioned Google Authorship before, but we cannot stress enough how important it can be to your chiropractic practice. Essentially, Google Authorship builds up your authority on a topic and enables your picture to be shown in Google search results. Even a small picture like this will lead to significantly more click-throughs (CTR), which equals more visitors.
Follow this guide to get authorship set up today!
For your March blog, create a post about the success of one of your patients (with their approval). Showcasing a success story will humanize your business and enable potential patients to better connect with your practice.
April 2014 – Spring Cleaning Time
If you have had your website up for a few years, take time in April to read over your content and pages to make sure everything is still current.
While you’re at it, try writing a creative post related to your practice and posting it on your blog.
May 2014 – Optimize Your On-Page Strategy
Continue the spring cleaning by carefully editing your page title, description, and URL. These edits can easily be made in iControl by following these instructions.
Now is the time to come up with any summer promotions that will attract new patients.
June 2014 – Take New Pictures
This month, set aside time to take high quality, relevant images of yourself, your staff, and your office. Good quality photos will ensure your chiropractic practice is accurately represented on your website. A good picture can make a huge difference.
Once you have the photos done, create a cool “Meet the Staff” page on your website. Ask your employees to write a short bio to be posted on the page with their photo. A personalized page is an easy way to give your website a personal touch.
July 2014 – Shoot Video
Try out your skills at shooting a video. Once completed, upload the video to YouTube or Vimeo and share it with your followers. A video makes your webpage content more accessible and engaging.
August 2014 – Get Social
It’s time to get serious about your presence on social media. Brighten up your Facebook, Google+, and Twitter profiles and make a posting schedule. Social media is the top way to keep in contact with your current patients and improve return rates. Watch this video on how to better integrate iControl and social media.
September 2014 – Email Marketing
If you have a ChiroMatrix website and have the iCard feature enabled, take advantage of this feature! Email marketing is still an efficient way to reach out to your patients. If you already have an email list, upload them directly into iControl!
Do you have fall events planned? Take the opportunity now to create a blog post about any or all of these events to let your followers know.
October 2014 –Google Analytics Setup
Google Analytics can get complicated pretty quickly, but setting it up on your website is a snap. Sign up for Google Analytics here and follow these steps to implement it on your ChiroMatrix website. Once you have it set up, log in, and start reviewing the statistics your website generates.
As for your website content, create a Halloween themed post. Have fun with it!
November 2014 – Shake up Your Homepage
As the primary landing page for your website, your homepage should get a lot of your attention. If your homepage content hasn’t changed much over the past few months, give it a minor facelift. Will you have special hours for the holidays? Make sure website visitors know.
As November is a time of thanks, be sure to share a blog post on why you are thankful. Take advantage of this opportunity to show your potential patients that there is a human side to your business.
December 2014 – Celebrate the Holidays!
And it’s that time of year again! The holidays are a great opportunity to make your website festive. Snap a few photos of your decorated office and dressed-up staff to share your holiday spirit. Try updating your website slideshow/banner with a little holiday flair.
During December, there are many toy and food drives. Participate in a food drive and share the results with an encouraging and uplifting post.
Wrap It Up
Overall, the best guidance is to put time and effort into your chiropractic practice’s online presence. As people continue to search online, the need for you to get online is more and more important. Make 2014 a year where you are proactive about your business rather than reactive. While you may not follow this plan down to the letter, we hope you found a few creative ways to stay active.
If your chiropractic practice still isn’t online or is suffering from an outdated style, ask us about our chiropractic online marketing solutions. Call 1-800-IMATRIX to get a free consultation about your 2014 online marketing strategy.
2014 is YOUR year…make it happen!