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Article marketing is a teciqhnue in which businesses write article related to their niche. These articles are then distributed to high PR (Page Rank) article directories with the corresponding links in the anchor text inside the article body. Those links point to the websites of those businesses distributing those articles making ti possible for the readers to open their sites.Since articles are being distributed to high PR sites, their selected keywords for those articles will more likely to appear in Google's first page of search results. The same works for other major search engines like Bing and Yahoo.Other make use of PR submission sites that publishes Press Releases regarding your business for free. Though there are other sites which require payment, there are still thousand of sites that accept Press Releases for free. As more readers come to read those articles submitted, more of them will have the chance to click the link and discover the website of the author or the company who initiated the publication.Today, it is considered the best SEO teciqhnue because of its long term benefits and short term benefits combined. The company has the free will to say anything about their services or products via these articles which later one builds their credibility.If the articles are in high quality and very informative, they can go a long way in promoting your website. Hope those little tips help.