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Chiropractor  – Dominator Case Study

Chiropractic Dominator Service

Client: Nichols Chiropractic

Introduction

Nichols Chiropractic is a multi-chiropractor practice located in Manhattan, KS. The clinic is headed by Dr. Jarrod Nichols and provides chiropractic care for patients suffering from sports injuries, headaches and migraines, back pain, sciatica, car accident injuries, and a range of other conditions. Additionally, Nichols Chiropractic offers iTrac™ Therapy, spinal adjustments, Active Release Technique, prenatal chiropractic services, and acupuncture.

The Manhattan chiropractic practice has become the top chiropractic office in its area and continues to
innovate and improve its services. In June of 2013, Dr. Nichols upgraded from the ChiroMatrix managed social media service to Dominator, the advanced SEO and SEM solution. He and the staff elected to upgrade to Dominator with the goal of increasing their web presence, improving search engine rankings, and driving more leads to their practice. The practice’s monthly sessions, based on data from April 2012 to June 2013, averaged 445 appointments. 

April 2012 - June 2013

Search Engine Rankings Improve

Currently, Nichols Chiropractic is dominating their local market. Recent Google Analytics reports show the practice has the top organic search result for “chiropractic in Manhattan KS,” which is a highly competitive market. Also, the practice holds the top result in Google Places and its chiropractic website has become the central business driver for the clinic.

The purchase of Dominator was the best marketing/advertising decision I have made in my nearly 10 years of practice. The confidence I have in your team’s ability to continually strengthen our web presence allows me to focus on my patients and my family. Thanks again for the fantastic work you and your team are doing for us.

– Dr. Nichols

Dominator Result Highlights

Currently, Nichols Chiropractic is dominating their local market. Recent Google Analytics reports show the practice has the top organic search result for “chiropractic in Manhattan KS,” which is a highly competitive market. Also, the practice holds the top result in Google Places and its chiropractic website has become the central business driver for the clinic.

The clinic’s website, http://www.nicholschiropractic.com, is currently averaging 80 new leads a month from the fully managed pay-per-click advertising campaign and search engine optimization strategy. In regards to social media, the Facebook Business Page for Nichols Chiropractic currently has 554 followers and 17 five-star reviews. On the optimized Google+ Business page for the practice, the clinic has 29 five-star reviews.

After over a year in the ChiroMatrix Dominator service, the clinic now averages 673 monthly sessions. That is an average monthly increase of 228 sessions. Under the guidance of a dedicated Google AdWords Certified Account Manager, the search engine optimization and paid online ads have boosted website visits by 51%. Since moving into Dominator, the website has been averaging 70 leads a month, with an average of 80 leads per month over the course of the last quarter.

Performance Summary of Dominator

After spending a year in Dominator, Nichols Chiropractic has attained the goals they set out to achieve with the SEO/SEM service. The clinic has expanded its presence and engagement on social media to retain existing patients, increased website traffic by 51%, increased the number of leads significantly, and converted those website leads into more monthly sessions. Dominator has enabled the
multi-chiropractor practice to expand their business and increase monthly revenue.


If you are interested in learning more about how the Dominator Service can benefit your practice, please call us today at 800-IMATRIX to speak with an Internet Consultant.

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