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SEO Case Study
Sarasota Chiropractic, Physical Therapy & Massage is a chiropractic and wellness clinic located in Sarasota, FL. Dr. Abe Kozma founded the clinic in 1999 and currently provides chiropractic and wellness services with fellow chiropractor Dr. Maceo Powell. Sarasota Chiropractic, Physical Therapy & Massage emphasizes improving a patient’s health in an effort to reduce the risk of pain and illness. According to Dr. Kozma, most people would rather be healthy and avoid illness, if they could. This is one of the main reasons for the big surge in the popularity of the wellness center. The clinic provides pain relief services, sports injury rehabilitation, posture correction, wellness services, auto accident injury services, and weight loss assistance.
Dr. Abe Kozma enrolled in the ChiroMatrix Starter Service in April of 2010. In January of 2011, 9 months after launching his clinic’s website with ChiroMatrix, Dr. Kozma upgraded to the SEO service offered by ChiroMatrix. Dr. Kozma upgraded to the online marketing service to expand his clinic’s online presence, improve search rankings, increase website traffic, and increase the number of website and phone conversions of potential patients to confirmed patient appointments. Sarasota Chiropractic, Physical Therapy, & Massage is still currently enrolled in the SEO service.
Since enrolling in the SEO Service at the beginning of 2011, the chiropractic and wellness clinic has experienced a continuous growth in website traffic. As part of the search engine optimization service provided by ChiroMatrix, the clinic receives optimized custom website content added on a regular basis to improve rankings on search engines and engage website visitors. The content is written by professional writers and optimized by a Google AdWords Certified Account Manager before being added to the clinic’s website.
In the first year of the SEO service, the chiropractic and wellness center’s website had 2,024 website visits with 1,596 unique visits; and 4,329 page views. In Dr. Kozma’s second year of service, his website had 1,966 visits; 1,573 unique visitors; and 4,119 page views. Over the course of the clinic’s third year of service the website had 3,213 visits with 2,573 unique visitors and 6,528 page views. Over this past year of service, the website has received 2,497 visits with 2,005 unique visitors; and 5,100 page views. According to this data, the search engine optimization is providing a continuous stream of website visitors who are remaining on the site to view 2 or more pages.
“We strive to help people live healthy lives. The SEO service provided by ChiroMatrix enables us to reach more people and drives more leads to our practice. This is our fourth year in the SEO service and we continue to see great new patient leads. We recommend the service to anyone looking to expand their business.”– Dr. Kozma
Along with improving search rankings and engaging website visitors with custom content, the SEO service by ChiroMatrix includes social media management and a focus on website conversions. As part of the SEO service, ChiroMatrix created and optimized the clinic’s Facebook and Google+ Business pages. The Facebook page for Sarasota Chiropractic, Physical Therapy, and Massage currently has 215 followers and a reach of 5,286. ChiroMatrix continually adds content to the clinic’s social media pages to increase engagement and keep the clinic top-of-mind for followers.
Lead generation is the end goal of search engine optimization. The SEO efforts for the clinic have garnered 1,997 leads with 993 unique leads from the website. Additionally, the clinic has received 36 form submissions and has received over 1,961 phone calls from the website since upgrading to the SEO service by ChiroMatrix.