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CPM vs. CPC for Chiropractors

Posted on 01-31-2011

When you buy traffic for your chiropractic website, you sometimes run into the option of choosing either a CPC (cost per click) or CPM (cost per 1000 impressions) plan.As you might guess, the ...

2 Comments

Should Chiropractors Use Paid Search?

Posted on 01-27-2011

One of the easiest ways to start getting traffic for your chiropractic website is to use paid search traffic, also known as PPC (pay per click), and sponsored search. The benefit of this is that no m...

2 Comments

The Risks of Modeling Competitors

Posted on 01-26-2011

When you're marketing yourself through your chiropractic website, you can be tempted to model yourself after a competitor, especially if he seems to be very successful. This can be helpful, but also ...

8 Comments

Facebook Birthday Tip for Chiropractors

Posted on 01-25-2011

Two months ago, while talking about chiropractic website promotion, we gave some advice on how you can make your patients feel more special on their birthdays. We mentioned e-cards, postcards, and ph...

2 Comments

The Two Types of Millionaire Chiropractors

Posted on 01-24-2011

Hope you all had a great weekend. When looking at the stats for your chiropractic website, you may sometimes wonder, "When is the real money going to come in?" Do you have what it takes to ...

2 Comments